This first stage is all about understanding your business, your customers, and your market insight. We lift the lid on your business, to get a deep understanding of your organisation through the eyes of key stakeholders. We discover opportunities and make recommendations for your new brand.
We design your brand by distilling your who, what, how and why into a clear, easy to understand working document. We then translate this into a distinctive visual and verbal brand identity.
We create your brand, build out the assets needed to bring it to life and deliver your brand toolkit through our brand portal. We launch your brand to market with targeted marketing.
Brand logic is the strategic foundation of your brand. It's why your company exists, it's what your brand stands for, it's the reason your customers will keep coming back time after time.
At Flourish, we're not in the habit of taking things on face value.
We work hard to get to the bottom of your brand proposition, the values behind your company and the things that are important to you and your team. We develop a solid brand strategy that has a clear direction, communication that talks direct to your audience, and a brand story that's true to your brand values, and that gets your team, your suppliers and clients behind your vision.
Brand magic takes the logic and blends it with creativity. Brand magic is how you build brand personality and how to build a meaningful culture. It's the way a brand speaks to an audience. It's visual, verbal and beautifully executed.