With so many websites online today, there is no guarantee your site will rank first on popular search engines such as Google but follow these 5 simple steps and you can increase your site’s chances of ranking well.
An ideal domain will include your business name and if possible a keyword or two that are relevant to your business.
A unique title and description for each page on your website will help search engines know what your page is all about and how to categorise your page. These are brief descriptions that clearly describe what your business does, with a few keywords and phrases mixed-in.
Unfortunately, search engines can not read images so we need to tell them what information is being displayed. To understand this, search engines look for 'alt text', a written description of each image on a website.
Each page on your website should have a set structure such as the main title, a subtitle, paragraph text and so on. When a search engine scans your website, it will look for certain tags in the hierarchy such as H1, H2 etc. Don’t forget to include your keywords in your page title, H1 and paragraph text (but don't overdo it). The clearer your text structure is, the easier search engines will be able to categorise your site’s content.
Search engines such as Google are now favouring sites which are using the secure HTTPS protocol. You can check your site by seeing if your web address starts with https:// or if your site has a green padlock in the browser address bar.In conclusion: there are some simple steps to bring your website up to the basic standard which can usually be done very easily. This can be done by yourself if you have the know-how, your web developer or by us. We offer a website audit to show you what areas of your current site need attention and as part of the audit, we give you two hours to make quick-win changes that will help boost your web presence online.