The problem is that if potential customers aren’t ready to buy your product yet, all that effort will be wasted and you could be losing out on potential future sales.The solution is a start-to-finish marketing funnel for connecting and nurturing new leads and up-selling to existing customers. Thankfully there’s a tool that can help you do exactly that. It’s called the Flourish Funnel.
Goal: Show the value of your product or service and provide educational content to build a relationship with your customer.
Goal: To build a deep relationship with your customer, introduce them to your product/service and nurture them with contextual or targeted content.
Goal: To convince your customer to purchase.
Goal: To retain your customers and instill loyalty by delighting subscribers with helpful content and awesome service.
Goal: To turn your customers into fans who talk about your company and refer you to their friends.