Let's face it, regularly adding quality content to your website will certainly improve your SEO. By adding new content Google sees that your website is alive and active. On top of that, you increase the amount of keyword rich content for Google to find, which is no bad thing. But how to choose the perfect focus keyword? Especially when you’re blogging and focussing on 'long tail' keywords, it can be quite hard to decide which keywords to optimise. TOP TIPKEYWORD STRATEGY: Your keyword strategy should make clear which “keyword groups” you focus on.RESEARCH: We can help guide you if you need help find your perfect keywords.SEARCH VOLUME: Google Trends allows you to compare the search volume between two search terms over time.